OBC Industries has announced the strategic decision to consolidate sales and marketing resources on the American Baler product line moving forward. OBC will represent American’s entire portfolio of horizontal, auto-tie and two-ram balers.
OBC had been a partner with Harris Equipment for more than 13 years, providing sales and support for customers in Ohio, Kentucky Western Pennsylvania, Western New York and Eastern Michigan. American Baler was added to the OBC brand suite in 2014 as a means of expanding the range of equipment options for their customers. OBC represents American in a roughly identical territory.
“It was probably the most difficult business decision we’ve had to make here at OBC,” shares Mike McChrystal, president and owner of OBC. “We have a great relationship with everyone at Harris and have appreciated the opportunity to represent them. But remaining fully committed to both brands has become challenging and has created confusion among our customers and in the marketplace.”
That led McChrystal and the OBC team to realize it was time to consolidate their efforts and focus solely on American Baler. The products, goals and overall direction of that brand better align with that of OBC.
“Over the last several years, we found ourselves consistently gravitating toward American for most of our solutions,” continues McChrystal. “It has no bearing on Harris, it was just a better fit for our company and our customers when we sold American. We always want to provide the best solution for each customer. Focusing on American Balers for auto-tie, horizontal and two-ram applications does that while allowing us to maintain our reputation for high customer satisfaction.”
OBC will continue to provide excellent service and support for all of their customers operating Harris equipment. They will also continue to represent the MAX-PAK line for closed-door and vertical baling solutions in appropriate applications
